Sensible Choice have become a member of Cumbria Tourism, joining over 2500 members across the hospitality and tourism sectors. Members represent businesses of all sizes across the entire county, from holiday cottages and family B&Bs to Michelin Starred restaurants and hospitality suppliers.

Cumbria Tourism have joined all these businesses together with one mission: to create a world class visitor experience through effective marketing, proactive sustainable tourism development and relevant industry services. They are committed to promoting the county to national and international visitors and further developing an industry currently worth £3 billion to the region’s economy.

They have done this over the last 40 years by supporting local business – offering specialist business and marketing advice, and access to legal and business development helplines. As well as free and low cost training on a multitude of topics, ranging from marketing and social media, to customer service programmes.

Plus, an array of promotional opportunities both in print through their various tourism guides, and digitally – offering their 300 000+ combined social media audience, 102 000+ eNewsletter subscriber list, and 23 million+ page views and 5 million users on Golakes.